EDGE - Real Estate

專案介紹

EDGE 項目為位於上海的復合文創高品質辦公樓為主，品牌有別於一般傳統的地產行業風格，以簡約、現代、年輕的風格，期望成為上海市中心區域標桿型。

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參與LOGO修改，主導手冊、網站、H5及辦公物料等設計製作及室內辦公室完工拍攝。

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在整個專案負責統整、理解客戶的意見，依照設計總監制定的品牌調性，負責執行商標以外所有設計；主控整個品牌專案的時程進展，於三個月內順利結案。

About Project

The EDGE project is centered around a premium co-creative office space located in Shanghai. Distinguishing itself from the conventional real estate industry, the brand embodies a minimalist, modern, and youthful style, aspiring to become a benchmark in the heart of Shanghai's central district.

My involvement in this project encompassed the modification of the logo and spearheading the design and production of materials such as handbooks, website, H5 content, and office collateral, including overseeing the photography for the completed office spaces.

Throughout the entirety of the project, my responsibilities revolved around consolidating and understanding the client's vision. Following the brand tone set by the Design Director, I took charge of executing all designs apart from the trademark/logo. I managed the entire project timeline, ensuring smooth progress and successfully concluding the entire brand project within a span of three months.