JIM BEAM - Wechat
文宣設計 | Social Media- Wechat
專案介紹
2020年金賓（上海）全新主視覺，以繽紛亮色的紅色與黃色為主視覺色調，以及圓點為主要的圖案，讓該品牌在2020年全世界因新冠疫情低迷的的環境裡添加上一抹活潑的氛圍。
在專案負責延伸主視覺核心概念，除了圓點讓畫面充滿活潑外，我特別運用圓點模擬嗨棒的氣泡的感覺，讓整體畫面多了一些隨意放鬆的感覺。
About Project
2020 JIM BEAM (Shanghai) Brand New Visual Identity introduced vibrant colors predominantly featuring red and yellow hues. The primary visual theme centered around circular patterns aimed to infuse a lively atmosphere into the brand amidst the global downturn caused by the COVID-19 pandemic.
As part of the project, I was responsible for expanding the core concept of the visual identity. Beyond using circles to inject vibrancy, I specifically employed circular shapes to simulate the buoyant sensation of bubbles, adding a relaxed and carefree essence to the overall visual presentation.
