Watson - Soft & Clean
包裝設計 | Package Design
專案介紹
Soft&Clean 是香港屈臣氏旗下產品，2019年重新制定整個品牌與包裝的定位及包裝規範。
此系列原料及產品為親膚的棉花為主，配合系列名稱Soft & Clean以及雲朵形狀的logo，視覺上採取不同色調且輕柔、溫和彩度的天空襯托雲朵，而主視覺雲朵，因產品主原料為棉花，我們把雲朵加入了棉花的質感；希望以此讓消費者感受品牌換然一新的輕柔、細膩、親膚的感受。
在整個專案負責統整、理解香港客戶的意見；與位於香港的客戶經理、客戶執行遠端溝通協調；搜集各種包裝資訊，與創意總監及首席設計師討論後執行整個專案的設計；主控整個包裝專案的時程進展，於三個月內順利完成此專案。
About Project
Soft&Clean is a product line under Watsons Hong Kong, where in 2019, we undertook a complete redefinition of its brand positioning and packaging specifications.
This particular series primarily revolves around skin-friendly cotton materials, complemented by the name "Soft & Clean" and a cloud-shaped logo. Visually, we adopted varying tones, gentle, and muted color palettes reminiscent of a soothing sky that provides a backdrop for the clouds. The prominent visual motif of the cloud integrates the texture of cotton, signifying the product's main ingredient. Our aim was to convey a fresh, gentle, and skin-friendly experience to consumers through this rebranding.
Throughout the entire project, I was responsible for consolidating and comprehending the feedback from our Hong Kong customers. I coordinated remotely with client managers and executives in Hong Kong, gathering diverse packaging information, and collaborated with the Creative Director and Chief Designers to execute the entire design process. Additionally, I managed the entire packaging project timeline, successfully completing this project within a span of three months.
