Watson - Orita
包裝設計 | Package Design
專案介紹
Orita 歐芮坦 是香港屈臣氏子品牌。2019年重新制定整個品牌與包裝的定位及包裝規範。
用tone on tone的半寫實風格，加上繪畫感的圖案取代以往使用真實照片的包裝，讓品牌形象走向年輕流行、簡約的趨勢，希望能帶給消費者全新的消費體驗。
在整個專案負責統整、理解香港客戶的意見；與位於香港的客戶經理、客戶執行遠端溝通協調；搜集包裝資訊，分析品牌調性後與創意總監及首席設計師討論，負責執行整個專案的設計；主控整個包裝專案時程進展，於兩個月內完成此專案。
About Project
In 2019, I participated in spearheading a comprehensive packaging overhaul for Orita, a subsidiary brand of Watsons Hong Kong. Our primary objective was to redefine the brand's image and packaging guidelines.
To achieve this transformation, our team embraced a tone-on-tone semi-realistic style interwoven with hand-drawn patterns, effectively replacing the prior use of real-life imagery on our packaging. This strategic pivot aimed to steer the brand towards a younger, more contemporary, and minimalist aesthetic, ultimately revitalizing the consumer experience.
My involvement in the project encompassed extensive project management, with a strong emphasis on understanding the preferences of our Hong Kong clientele. I coordinated remotely with client managers and executives in Hong Kong, collating packaging data, analyzing brand tones, and working closely with the Creative Director and Chief Designers throughout the entire design process.
Additionally, I took on the responsibility of overseeing the project's timeline and progression, ensuring the successful completion of the entire packaging redesign within a challenging timeframe of two months.
